Amvik eBook Solutions

This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics -

The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed

Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wai