A stressful, protracted divorce. A difficult, painful death of a beloved husband. And suddenly, after age 50, you’re on your own again. Your children have mov
Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into
- Special money management issues- New social mores and diversity: how to seize opportunities and avoid landmines- Transitioning from employee to entrepreneur-
Are you part of the baby boomer generation, nearing 50 or have passed the threshold? Five years either way will still pull you into this collection of short sto