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A stressful, protracted divorce. A difficult, painful death of a beloved husband. And suddenly, after age 50, you’re on your own again. Your children have mov
The 50 Plus Market
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Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into
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- Special money management issues- New social mores and diversity: how to seize opportunities and avoid landmines- Transitioning from employee to entrepreneur-
Campaing Guide: A Fire Safety Campaign for People 50-plus
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Are you part of the baby boomer generation, nearing 50 or have passed the threshold? Five years either way will still pull you into this collection of short sto