Amvik eBook Solutions

A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affect

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate

This work introduces the concept of reformulation, a relatively new strategy to develop foods with beneficial properties. Food reformulation by definition is th

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in