This book addresses a phenomenon that has been much studied in anthropology, sociology and administrative science - the social structural foundations of coordin
The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B
Social influence network theory presents a mathematical formalization of the social process of attitude changes that unfolds in a social network of interpersona
The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It expl
Social influence network theory presents a mathematical formalization of the social process of attitude changes that unfolds in a social network of interpersona