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Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the ph
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web
This publication represents a significant achievement in our ongoing effort to ensure that everyone can reach the highest possible level of health. Over the las
Trade policy has moved from the wings onto center stage. Between 1992 and 2000, US exports rose by 55 percent. By the year 2000, trade summed to 26 percent of U