Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th Interna
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte