Related Books

Advertising and Chinese Society
Language: en
Pages: 324
Authors: Hong Cheng
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

DOWNLOAD EBOOK

This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Brand New China
Language: en
Pages: 436
Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

DOWNLOAD EBOOK

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Language: en
Pages: 326
Authors: Wu, Mei
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challeng
Marketing Dictatorship
Language: en
Pages: 247
Authors: Anne-Marie Brady
Categories: Political Science
Type: BOOK - Published: 2009-11-16 - Publisher: Rowman & Littlefield Publishers

DOWNLOAD EBOOK

Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dic
Quotations from Chairman Mao Tse-Tung
Language: en
Pages: 192
Authors: Mao Tse-Tung
Categories: Literary Collections
Type: BOOK - Published: 2013-04-16 - Publisher: Read Books Ltd

DOWNLOAD EBOOK

Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976.