Download or read book Indian Life and Health Insurance Industry written by Novi Dewan and published by Springer Science & Business Media. This book was released on 2008-08-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.