Since inception the Indian life insurance industry passed through many hurdles and hindrances in order to attain the present status. However, the income earning
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix.
This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indi
It is well known that the overall insurance sector in India has been undergoing a series of reforms from time to time. The drastic change that re-designed the c