Download or read book Are Chinese Couchsurfers So Different Than American Couchsurfers written by Lu Kong and published by . This book was released on 2013 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to find out the difference between American members and Chinese members of an online travel community called Couchsurfing. The difference includes many aspects such as personality, motivation to join, interests and so on. The implication is that when marketers develop international marketing strategy, it is important to take the cultural difference into consideration.