Football is the most popular sport in the world. Globalisation and commercialisation of the game, however, have created new conflicts and challenges. This book
This book is the first comprehensive study on history, culture, and business of football in Asia. Football has been a symbol of the modern invention, a catalyst
The global geopolitics of sport is being transformed in and by East Asia. Sport in recent decades has been avidly embraced by East Asian nations, with implicati
Rapid technological, economic, social and cultural changes are transforming the idea of "Asian space." With the shift to a global economy and an urban populatio
Soft Power Politics- Past and Present: Football and Baseball on the Western Pacific Rim illustrates the momentous expanse and moment of sport in the Asia Pacifi