This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of th
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of th
'The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. I
"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different asp
International business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are 'newer' concerns like climate chang