Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Ye
This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evide
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinki
Ît then rigorously analyses each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior. Ran Spiegler
Offering alternative models based on such concepts as satisficing (acceptance of viable choices that may not be the undiscoverable optimum) and bouded rationali