Amvik eBook Solutions

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its

- Focus on the dynamic process of branding - Focus on interactions between writers, publishers, critics, and readers - Wide historical scope

Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there shoul