Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the f
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
Design Governance focuses on how we design the built environment where most of us live, work, and play and the role of government in that process. To do so, it
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next l