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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the f
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
Design Governance
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Managing Chaos
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Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next l