Amvik eBook Solutions

In the 1970s, one of the most torrid and forbidding regions in the world burst on to the international stage. The discovery and subsequent exploitation of oil a

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -