Amvik eBook Solutions

In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transfor

16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Au

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing busine

The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baagh