Amvik eBook Solutions

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully dev

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of

Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of pr