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The Business of Creativity
Language: en
Pages: 191
Authors: Keith Granet
Categories: Design
Type: BOOK - Published: 2016-12-06 - Publisher: Chronicle Books

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Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in thi
The Business of Design
Language: en
Pages: 224
Authors: Keith Granet
Categories: Design
Type: BOOK - Published: 2021-06-15 - Publisher: Chronicle Books

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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their
Business Creativity and Innovation: Perspectives and Best Practices
Language: en
Pages: 326
Authors: Len Ferman
Categories: Business & Economics
Type: BOOK - Published: 2018-09-20 - Publisher:

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Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge conce
Thinking in New Boxes
Language: en
Pages: 353
Authors: Luc De Brabandere
Categories: Business & Economics
Type: BOOK - Published: 2013-09-10 - Publisher: Random House

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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighte
The Business Side of Creativity
Language: en
Pages: 444
Authors: Cameron S. Foote
Categories: Antiques & Collectibles
Type: BOOK - Published: 2002 - Publisher: W. W. Norton & Company

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Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a t