This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study base
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, d
This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and cond