Amvik eBook Solutions

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channe

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the m

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing c

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel