Amvik eBook Solutions

"Commercializing Women is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your

Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market

A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby

190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you