Download or read book Bridging Differences written by William B. Gudykunst and published by SAGE Publications, Incorporated. This book was released on 1998-06-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition of a text which presents a theory to explain communication between people from different cultures. Gudykunst (speech communication, California State U. in Fullerton) provides an overview of the communication process and looks at managing uncertainty and anxiety, understanding cultural differences, social identities, intergroup attitudes, attributing meaning to strangers' behaviors, the nature of language and nonverbal messages, and building community with strangers. Annotation copyrighted by Book News, Inc., Portland, OR.