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Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's risin

Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions o

Emerging market companies (EMC), long accustomed to privileged positions in protected markets, are facing intense competition from international companies in th

The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages the