Amvik eBook Solutions

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the inte

In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the inte