The Patient Paradigm Shifts tells readers everything successful businesses need to know about the powerful new healthcare consumer. The dynamics of healthcare a
The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution ha
This book offers demographic analysis, client appraisal, trial design, etc along with many examples to inform the conception and critical evaluation of consumer
This unique collection synthesizes insights and evidence from innovators in consumer informatics and highlights the technical, behavioral, social, and policy is