Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assump
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consume
Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cogniti
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing ha