How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From t
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide
The updated 5th edition of Consumer Guide to Home Energy Savings identifies the most energy-efficient home appliances by brand name and model number. Reader-fri
The most highly instructive and visually engaging grilling book on the market, from the experts at Weber, with more than 100 all-new recipes and over 800 photos