Amvik eBook Solutions

Provides an insight into the historical and cultural roots of mass consumerism.

It is well-understood that the consumption of goods plays an important, symbolic role in the way human beings communicate, create identity, and establish relati

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "

With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering sati

The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of