Amvik eBook Solutions

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech ma

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t f

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the h

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management