How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, a
Connecting with other people, finding a sense of belonging and the need for support are natural human desires. Employees who don't feel supported at work don't
This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effe
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source softw