Download or read book Design and the Creation of Value written by John Heskett and published by Bloomsbury Publishing. This book was released on 2017-02-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory. Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.