What is creativity? How does it work? How does it flourish in individuals and organizations? Now in its second edition, this bestselling introductory text--writ
"...Full of keen and illuminating insight...Written with creative flair and great elegance." Robert Olen Butler Author, A Good Scent from a Strange Mountain Win
"Genius. Invention. Talent. And, of course, creativity. These words describe the highest levels of human performance. When we're engaged in the act of being cre