Amvik eBook Solutions

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three disti

Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-mak

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Cri