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This volume delivers a cutting-edge analysis on vernacular globalization, or how local forces mediate global trends. It delves into the vital facets of the ques

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

In this volume, the contributors consider globalization as combining a market ideology with a corresponding material set of practices drawn from the world of bu

This volume explores the interrelationship between ideology, the state and higher education reforms, setting it in a global context. It examines some of the maj