Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is complet
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationshi
Today, a hurricane is forming, and businesses are headed straight into it. This hurricane is arising from the convergence of several enormous trends in informat