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In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes us

"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and d

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

In the dynamic landscape of marketing, Artificial Intelligence (AI) emerges as a game-changer. This book explores the intersection of neuroscience, technology,