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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship

A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to c

This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation

This open access book represents one of the key milestones of DESIGNSCAPES, an H2020 CSA (Coordination and Support Action) research project funded by the Europe