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Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pion

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the