Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
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Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit