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Advanced Digital Marketing Strategies in a Data-Driven Era
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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Digital Marketing Strategies and Models for Competitive Business
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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
Digital Marketing Strategy
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Driving Digital Strategy
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Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have suc
Handbook of Research on Strategic Fit and Design in Business Ecosystems
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With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities