Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 344
Release :
ISBN-10 : 9780749474713
ISBN-13 : 0749474718
Rating : 4/5 (13 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Digital Marketing Strategy Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
EMarketing Strategies for the Complex Sale
Language: en
Pages: 274
Authors: Ardath Albee
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relev
Advanced Digital Marketing Strategies in a Data-Driven Era
Language: en
Pages: 342
Authors: Saura, Jose Ramon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Language: en
Pages: 883
Authors: Almunawar, Mohammad Nabil
Categories: Business & Economics
Type: BOOK - Published: 2020-08-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is stil
EMarketing
Language: en
Pages: 277
Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through