Amvik eBook Solutions

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry,

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the

The analysis and implementation of effective human resources strategies creates opportunities for organizational success. By utilizing such intangible assets, b

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response