Amvik eBook Solutions

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches an

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of d

This book provides a comprehensive overview and systematic guide to the current state of knowledge on events and sustainability. Offering multidisciplinary insi

The intersection of technology and sustainability is with a particular focus on the concept of the circular economy. Efficient resource use and waste reduction