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Elevates global entertainment to an area of worthy media study that was previously reserved for global news and takes a worldwide approach, encompassing Nigeria

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Associatio

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to commu

This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading int

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.