Amvik eBook Solutions

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E

This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering t

Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems o