Amvik eBook Solutions

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashio

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashio

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a

Everywhere we look, people are using fashion to communicate self and society--who they are, and where they belong. Transglobal Fashion Narratives presents an in