This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the
Can we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can companies innovate thro
Finance is key to every business organisation as well as outside. This book makes sense of the finance world from a non-finance perspective. It introduces, expl