Social media is a great tool, and the marketplace demands your involvement. But business owners have three problems with social media. They don’t know where t
When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy
The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketin
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Update