"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior conten
Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or pr
This Second Edition of 'Fundamentals of Sport Marketing' covers the theories fundamentals and practical applications of marketing to sport business. Like no oth
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir