Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study
The text is written in a simple and conversational style. Ideas in each chapter are clearly developed to enable students to quickly grasp and internalize them.
Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying st
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Cover